Apt Otter

The Chair Flow · For commission salons

More extension consultations. Done for you.

I build and run the system that puts paid extension consultations on your calendar.

Apply for the Founding Seven

Seven founding salons. Sign up by September 30. We kick off together October 1.

Neil Ayers, founder of Apt Otter
Neil AyersThe Salon Business Tutor

Wednesdays · 3 p.m. Central

Come take a look before you apply.

Join the open house on Zoom

Who this is for

Salon Ownerswith 3+ stylists in a commission or hybrid salon
Growth Focusedwith a strong desire to increase your revenue
Extensionsservice offering hand-tied wefts or k-tips
Freshly installed blonde extensions in a salon

Why extensions

The highest ticket in the building.

And a small slice of most books. The women who want them are already in your city. The Chair Flow points at one outcome: paid extension consultations on your calendar every week.

Your list first.

The clients who already trust you can book consultations while we build the engine.

The First Fill · Days 1 to 30

Your engine next.

Ads in your own accounts, built from real buyer interviews, live by day 60.

The Consult Engine · By day 60

A measured floor.

Eight paid consultations a month by day 90, or the monthly fee pauses under The Make-Good.

The Eight Guarantee · Day 90 on

A stylist talking with a seated client during a salon consultation
House of Blonde · Fort Worth

Five years, one refined system

At one of my salon clients, a single email sequence to her existing list produced consultation bookings before a dollar of ad spend.

Other results:

5 to 35booked consultations a week for one client, with email campaigns and ads. The same mechanism The Chair Flow runs on.
Doubledmonthly revenue at a Fort Worth salon, which has grown from 8 chairs to 12 since we started working together in 2025.
$35,000on a single launch day, from one campaign to a client’s existing email list.

A clear plan

The Chair Flow.

  1. Fit Check

    Before we start

    A five-minute application and a 15-minute walkthrough. We only start when the fit is right for both of us.

  2. The Handoff

    Week 1

    Your list, your pricing, your calendar, and your Meta accounts. We help you get everything connected so the work can begin.

  3. The First Fill

    Days 1 to 30

    A proven campaign to the clients already in your system books paid extension consultations before a dollar of ad spend.

  4. The Consult Engine

    By day 60

    Our ad engine goes live under your own accounts in your market. The Show-Up System protects every booking. The Consult Guide puts your pricing in your stylists’ hands.

  5. Consults on the Calendar

    Day 60 onward

    Your only ongoing job is to run each consultation when it lands on your calendar, using The Consult Guide.

  6. The Eight Guarantee

    Day 90 onward

    Eight booked, paid, card-on-file extension consultations a month, or the fee pauses under the Make-Good.

Your job in all of this: run the consultation.

A closer look at the process

What clients have to say

In their own words.

Anne Ballard Jackson speaking on videoThe highest sales we've hadThe Apt Otter team has just been a tremendous strength to me in owning a small business.Anne Ballard Jackson · OwnerAlex Foard speaking on videoIt's a one stop shopIf you're considering working with Apt Otter, the most important thing you could do is probably just do it.Alex Foard · Co-OwnerJeneen Hammond speaking on videoA whole team supporting youTo date I have not met another organization that has really been able to give me the result of the excellence that I was seeking like Apt Otter.Jeneen Hammond · OwnerKatelyn Alexander speaking on videoBeen a game changerThe collaboration and support I've received from Apt Otter has been incredibly beneficial for me. I've been able to get a lot of clarity.Katelyn Alexander · Leadership Team

Client review

I build the system. You run the consultation.

There are a lot of coaches out there. That is not who I am.

I build client acquisition systems for small businesses and hand them to the owner, working. Apt Otter is the company behind that work.

I live in DFW with Jennie and our three kids. Right now, our whole focus is The Chair Flow.

I read every application myself and follow up by text.

More about Neil
Neil and Jennie Ayers at an evening light display

Seven founding salons.
Sign up by September 30.

We kick off together October 1. Questions?
Text Neil at 817-242-9747.

Apply for the Founding Seven