
Neil Ayers · The Salon Business Tutor
I build the system.
You run the consultation.
There are a lot of coaches out there. That is not who I am.
I build client acquisition systems for small businesses and hand them to the owner, working.
Apt Otter is the company behind that work. Right now, our focus is The Chair Flow.
Why extensions
The highest ticket in the building.
Extensions are the highest ticket in the building, and a small slice of most books. The women who want them are already in your city. The Chair Flow points at one outcome: paid extension consultations on your calendar every week, so your stylists can do what they are already great at.
How I work
Intentional focus to serve with excellence
I have served many different industries and organizations over the years, but the common thread is an over-commitment to see each company success. Myself and the Apt Otter team build the systems that help people find the success they have always wanted.
Track record
Five years.
One kind of system.
Grew one company’s booked consultations from 5 a week to 35 a week.
Monthly revenue at a Fort Worth salon
Of one client’s revenue now comes from a new line we built. Over $100,000 in its first 12 months.
On a single launch day, from one campaign to a client’s existing email list.
One client’s revenue has been up 20% to 100% over the same month a year earlier
One business has become profitable for the first time.
One client’s revenue in our first year together, up 20%
Two clients have had theirs while working with me.

Wednesdays · 3 p.m. Central
Come take a look first.
A short tour, The Consult Guide live, and your questions answered straight. Join the Wednesday open house on Zoom. No registration. You can also reach me at neil@aptotter.com.
Seven founding salons. Sign up by September 30. We kick off together October 1.