1. What we do
We build and run a system that books paid extension consultations for your salon. It has two phases:
- The First Fill (days 1 to 30). We import your client list into our messaging system and run a campaign to your existing clients to book paid extension consultations. We run it again each quarter you're with us.
- The Consult Engine (built by day 60, running from there). We launch our ad engine under your Facebook and Instagram accounts, using your ad account and pixel, in your market. We connect your calendar, set up card-on-file consultation booking with confirmations and reminders, and load The Consult Guide with your pricing for your stylists.
We report weekly: consultations booked, consultations held, installs, and cost per consultation.
2. What you do
- Within seven days of signing: send your client list export, your extension pricing, your calendar decisions (days and times for consultation slots), and access to your Facebook page, Instagram account, Meta ad account, and pixel.
- Fund your own Meta ad spend at the level on your order form (currently $1,500 a month), in your own ad account. Ad spend is paid by you to Meta and is separate from our fee.
- Run each consultation at its booked time, as a paid, card-on-file booking, using The Consult Guide.
- Let us know within two business days if anything changes that affects the above (a stylist leaves, pricing changes, you pause ads).
3. Term and payment
- The initial term is 90 days from your completed handoff: we have received the required materials and confirmed working access to your accounts. After that, service continues month to month.
- Fees are as listed on your order form. The setup fee and first monthly fee are due at signing; monthly billing continues on the same day each month. If you chose the upfront option, that payment covers setup and the first three service months. Monthly billing resumes with the fourth service month.
- Your monthly rate stays at the rate on your order form for as long as your service is continuous. If you cancel and come back later, the then-current rate applies.
- If a payment fails and isn't resolved within seven days, we pause work until it is. Paused time doesn't count toward the 90-day term or the guarantee.
4. The Eight Guarantee and the Make-Good
- The Eight Guarantee is our performance floor: eight booked, paid, card-on-file extension consultations per 30-day measurement period. The first check covers days 61 through 90 after your completed handoff; each successive check covers the next 30 days. "Booked" means a consultation scheduled through the system we set up with a card on file. A consultation counts in the measurement period when it is booked.
- The Make-Good. If a measurement period comes in below The Eight Guarantee, your next monthly fee is waived and we keep working. This continues for up to three consecutive waived months. If we still haven't reached The Eight Guarantee after that, either of us can end the service with no further obligation.
- The Make-Good applies when you've held up section 2: a completed handoff with working account access (the 90-day clock starts when that handoff is complete), ad spend funded at the agreed level (if you fund less, The Eight Guarantee is prorated to match), and consultations run as booked with The Consult Guide. Measurement periods where those are not met do not trigger a waived monthly fee.
- The Eight Guarantee is a floor on consultations, not on installs or revenue. Installs depend on the consultation, which you run. We track them with you but don't guarantee them.
5. Cancelling
- During the 90-day initial term, the setup fee and monthly fees paid are non-refundable, because the work (list migration, campaign, engine build, tool setup) is done in the first weeks.
- After the 90-day term, either of us can end the service with 14 days' written notice (a text or email is fine).
- If we can't deliver the service for reasons on our side, we'll refund the unused portion of the current month.
6. Your data and your accounts
- Your client list is used only for campaigns for your salon. We don't sell it, share it, or use it for anyone else. When service ends, we delete it from our systems within 30 days on request.
- Your Facebook, Instagram, ad account, and pixel stay yours. Ads we run in your accounts stay in your accounts. Our ad engine, campaign copy, and The Consult Guide are ours and are licensed to you for your salon while service is active.
7. Results and documentation
- You agree that we can document and share results from your salon (consultation counts, install counts, before-and-after numbers) in our materials, including as testimonials. We'll show you anything that names your salon before it goes out. If you'd rather stay unnamed, tell us and we'll refer to you by city only.
- We'll never publish your client list or any client's personal information.
8. The ordinary stuff
- Neither of us is liable to the other for indirect losses (lost profits, lost business). Our total liability to you is limited to the fees you've paid us in the three months before the claim.
- If something in these terms doesn't hold up legally, the rest still applies.
- These terms and your order form are the whole agreement. Changes have to be in writing (text or email counts) and agreed by both of us.
- Texas law applies.
Questions before you sign? Text Neil at 817-242-9747.